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Welcome to the Mastering Midlife Podcast where we explore life at it’s most stressful and most productive.  We will be featuring conversations with experts in the field of Mental Health, Executive Leadership, Business, Health, Exercise, Nutrition, Sex, and Relationship.  Midlife is a powerful time, and together we will learn to “thrive when the world asks the most of us.”

Aug 26, 2020

Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver compelling, respectful communications that add value for all involved.


Sam is the author of nine books from New York publishers including Tongue Fu!®, POP!, What's Holding You Back, SOMEDAY is Not a Day in the Week andWash Post bestseller Got Your Attention? 


Sam's work hasbeen featured in dozens of publications including NY Times, Forbes, Readers Digest, INC, Harvard Business Review (Ascend), Publishers Weekly, Library Journal and she has been 

interviewed on every major network including NBC, CBS, ABC, Fox, NPR and MSNBC.


Communication is everything.  Sam is the master of getting your story out of you…and into the world. This is not a podcast… it is a masterclass in communication.  I learned more in this forty minute conversation than in hours of training. If you are a leader, of any sort, you owe it to your organization, your people and your ideas to get them out of your head and into the world.


If all this isn’t enough, stay for Sam coaching me, real time, on how to make my story relevant to an audience.


"We have a responsibility to be relevant, if we are not in alignment with the times, then we are irrelevant, and that is a crime.  – Sam Horn


Today on Mastering Midlife:


  • Why our communication needs to be relevant during times of Covid-19, the social justice movement and economic distress.
  • How does YOUR expertise help in these times?
  • CEOs, Leaders, Entrepreneurs must step out front and be the face of their organization.
  • EEE -Experience, Expertise, and Epiphanies – You have plenty to share
  • The question to ask is “would someone reading my book, benefit?”
  • Listen at 18 Min for an exercise to crystalize your “special sauce.”
  • Sabotage | Support

Wrong                     | Right

Compromise       | Contribute

Hurt                          | Help

Frustrated             | Fun

  • What is the “shift” your content offers.
  • How do movie executives know if the movie will make money? Apply that to your content.
  • What you need to do in the first to minutes of your talk to make sure you have the audience
  • Infobesity – Avoid at all costs
  • The secret to a riveting talk.
  • How to hook your story back to your audience so they come up with their own story.


Connect with Sam Horn:




Grab Your FREE Copy: Only 10s Book


Are you a busy executive or organizational leader? Do you regularly feel overwhelmed by your to-do list or constantly feel like you’re putting out fires instead of getting the right things done?


Then, friend, you need to grab a free copy of my bestselling book, Only 10s: Using Distraction to Get the Right Things Done.This free copy is currently available to all U.S. residents.


It’s time to get things off your to-do list and focus on the things that are important to youeach day.


To grab your free copy of Only 10s, visit


Limited Time! Get FREE Access to my Leadership Resilience Course


We are all struggling with the emotional, mental, physical, and spiritual strain of the Coronavirus Outbreak of 2020. That’s why I’m offering my Leadership Resilience Course for free!


Learn to let go of resentment, up-level your mindset, and communicate your thoughts more effectively. Learn how to address difficult conversations, develop your inner compass, and ‘right the ship’ of your intellectual and emotional self.


It’s a uniquely difficult time for many of us. Now is the perfect time for self-reflection and self-improvement, and to discover how to be your best self.


To learn more about the Leadership Resiliency Course, visit:


Click here to get free access.


Mastering Midlife...Together!


Thanks for tuning into today’s episode of the Mastering Midlife Podcast: How to Thrive When the World Asks the Most of You with Mark Silverman. If you enjoyed this episode, subscribe to the show on Apple Podcasts and leave us a review.


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