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Welcome to the Mastering Midlife Podcast where we explore life at it’s most stressful and most productive.  We will be featuring conversations with experts in the field of Mental Health, Executive Leadership, Business, Health, Exercise, Nutrition, Sex, and Relationship.  Midlife is a powerful time, and together we will learn to “thrive when the world asks the most of us.”

Apr 29, 2020



Francis Reimers is an award-winning brand consultant with years of experience in marketing, public relations, events, and branding. She is the owner of Firestarter, a consulting firm that provides brand-boosting services and strategies. Because of her accolades, she is a sought-after speaker and article contributor to major media outlets such as Huffington Post and Forbes. Beyond brand consultations, Francis is also an experienced radio host.


Francis joins me today to share what we can do to improve our brand image during the lockdown. She explains the importance of making sure your online presence reflects who you are as a person. She describes the various ways a wrong post or tweet can ruin anyone’s career, not just celebrities. She discusses the difference between transparency and authenticity as well as how you can be truthful without sacrificing privacy. Francis also shares a few tips on how to use social media without losing authenticity.



“We live in an online world where more and more of our lives are being played out for people we have never met or seen.” - Francis Reimers




Today on Mastering Midlife:


  • What we can do while we're all locked inside our homes.
  • How you can be present after this crisis is over.
  • What it means to find your new "normal."
  • Why this is a good time to bring people to your life.
  • How Francis advises her people regarding politics.
  • Social media, politics, and protecting your online reputation.
  • The difference between transparency and authenticity.
  • How to curate yourself wisely and positively.



Connect with Francis Reimers:






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Mastering Midlife...Together!


Thanks for tuning into today’s episode of the Mastering Midlife Podcast: How to Thrive When the World Asks the Most of You with Mark Silverman. If you enjoyed this episode, subscribe to the show on Apple Podcasts and leave us a review.


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